Privacy Policy

1. Introduction

1.1 We are committed to safeguarding the privacy of Peak Oxygen Analytics LTD users and visitors.

1.2 This policy applies where we are acting as a data controller concerning the personal data of our website visitors and service users; in other words, where we determine the purposes and means of processing that personal data.

1.3 We use cookies on our website to provide and improve our services. By using our site, you consent to cookies.

1.4 Our website includes privacy controls which affect how we will process your personal data. By using these controls, you can specify your preferences regarding direct marketing communications and restrict the publication of your information. You can access these privacy controls via peakoxygen.co.uk/privacycontrols/.

1.5 In this policy, “we,” “us,” and “our” refer to Peak Oxygen Analytics LTD. For more information about us, see Section 12.

2. How We Use Your Personal Data

2.1 In this section, we outline:

- (a) The general categories of personal data that we may process;

- (b) In cases where personal data was not obtained directly from you, the source and specific categories of that data;

- (c) The purposes for which we may process personal data;

- (d) The legal bases for processing.

2.2 We may process data about your website and service use ("usage data"). This may include your IP address, geographical location, browser type, and version, as well as information on visit duration, page views, and navigation paths. The source of the usage data is Facebook API, Facebook Pixel, and Google Analytics. This data may be processed to analyse the use of the website and services, based on our legitimate interests in monitoring and improving our website and services.

2.3 We may process your account data, including your name, email address, and mobile phone number, provided by you or your employer. The account data may be used for operating our website, providing our services, and ensuring security. The legal basis for this is our legitimate interest in the proper administration of our website and business.

2.4 We may process information that you post for publication on our website or through our services (“publication data”) to enable such publication. The legal basis for this processing is our legitimate interest in administering our website and business.

2.5 We may process any enquiries you submit regarding our goods and/or services ("enquiry data") for the purposes of offering, marketing, and selling relevant goods and/or services. The legal basis for this processing is our legitimate interest in the proper administration of our website and business.

2.6 We may process transaction information, including purchases of goods and/or services made on our website (“transaction data”). This data may include contact and payment details, sourced from you and/or our payment service provider. The transaction data may be used for providing purchased goods and/or services and maintaining transaction records. The legal basis is the performance of a contract with you or our legitimate interest in the administration of our website and business.

2.7 We may process your data, including name, email, gender, age, exercise goals, and previous injuries. This data is sourced from contact forms, questionnaires, branded applications, and various tracking services, including the Facebook API and Google Analytics. This data may be processed for communications, marketing, targeted ads, and ad optimisation. The legal basis for this is consent.

2.8 We may process personal data as necessary for legal claims, based on our legitimate interests in the protection of legal rights.

2.9 We may process data for insurance coverage, risk management, or obtaining professional advice, based on our legitimate interests.

2.10 We may process information using the TikTok pixel to measure advertising campaign effectiveness on TikTok, optimise ads, and target relevant users. The TikTok pixel may collect device information, IP address, and website activity in accordance with TikTok’s privacy policy.

2.11 Additionally, we may process any of your personal data where necessary for compliance with a legal obligation, to protect vital interests, or in other necessary situations.

2.12 SMS Marketing

We may process your phone number for SMS marketing. You may opt out of receiving SMS marketing messages by following instructions in the SMS or contacting us as detailed in Section 10.

2.13 Automated WhatsApp Messages

We may process your phone number for sending automated WhatsApp messages about our products, services, and promotions. You can opt out by following the instructions in the messages or contacting us.

3. Providing Your Personal Data to Others

3.1 We may disclose your personal data to our insurers or professional advisers as reasonably necessary for obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or handling legal claims.

3.2 Your personal data may be stored on the servers of our hosting service providers, including Microsoft 365 Office Applications, hostinger.co.uk, converdy.com, aweber.com, thrivecart.com, and stripe.com for financial transactions. Post testing, your data will be stored on platform.mypnoe.com and Microsoft OneDrive for reports.

3.3 We may also disclose your personal data where necessary for legal compliance, protection of vital interests, or legal claims.

4. Retaining and Deleting Personal Data

4.1 We retain data only as long as we deem necessary.

4.2 Removal of your data, email info@peakoxygen.co.uk

5. Your Rights

5.1 You have the following rights under data protection law:

- (a) Right to access

- (b) Right to rectification

- (c) Right to erasure

- (d) Right to restrict processing

- (e) Right to object to processing

- (f) Right to data portability

- (g) Right to complain to a supervisory authority

- (h) Right to withdraw consent.

5.2 Limitations and exceptions apply to these rights. For more information, visit the ICO’s guide: [ICO GDPR Rights](https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/).

6. About Cookies

6.1 Cookies are files containing identifiers sent by a web server to a browser.

6.2 Cookies may be either persistent or session-based.

6.3 Cookies may store information that links to personal data.

7. Cookies Used by Service Providers

7.1 Service providers may use cookies stored on your computer.

7.2 We use Google Analytics, Facebook Pixel, and TikTok Pixel to analyse website use and track ads.

8. Managing Cookies

8.1 Information on blocking and deleting cookies:

- [Chrome](https://support.google.com/chrome/answer/95647)

- [Firefox](https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences)

- [Opera](https://help.opera.com/en/latest/security-and-privacy/)

- [Internet Explorer](https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies)

- [Safari](https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac)

- [Edge](https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy)

9. Amendments

9.1 We may update this policy periodically by publishing a new version on our website.

10. Our Details

10.1 This website is owned and operated by Peak Oxygen Analytics LTD.

10.2 Our principal place of business is Unit 27 Trent South Industrial Park, Nottingham, England, NG2 4EQ.

10.3 You can contact us:

- By post: Unit 27 Trent South Industrial Park, Nottingham, NG2 4EQ

- By using our website contact form

- By email: info@peakoxygen.co.uk

11. Data Protection Officer

11.1 Our Data Protection Officer can be contacted at info@peakoxygen.co.uk.